YES Unlimited 2017-07-12T14:20:00+00:00


Saying yes to altruism

The Brief

As there was already a strong attachment to the YES brand and its identity within the community, we felt the main aspects of the brand needed to be kept the same and to be emphasised on, creating a bolder more contemporary brand, and bringing the visual style into the modern era. Another aspect of the brand reviewed was the brands name from an acronym to a new meaning. With keeping the ‘YES’ as the main name, but with a renewal of the additional wording ‘Unlimited’.