At the source of it all
We were engaged by Shepparton Council to help claim the title of ‘The Foodbowl of Australia’.
For many people the source of their fresh fruit and ingredients for their meals is an unknown. For our approach we wanted to remind people where a lot of their food comes from and to portray Shepparton and the Goulburn Valley as a hub for fresh produce with a thriving and diverse cuisine culture to boot.
To achieve this we created a new brand ‘Shepparton Food Bowl – the source of it all’ and created a cook book full of local produce, restaurants and their recipes.