Reflect Respect Campaign
Wodonga and Wagga council
This campaign addressed the drivers of intimate partner violence in a range of settings. The brief was to help change the subtle things we all say and do now, to create a more equal society for women.
Our approach was to go back to a time when acting like a gentleman with manners and etiquette was an essential part of life. In the early 1900s, there were pocket etiquette guides and we created our own modern take on these.
Reflect Respect campaign was recognised as a finalist in the VIC Health 2018 Awards in the gender equality category.