Bringing light to those in need
The Sunshine Week branding and campaign work in unison with the current Albury Wodonga Regional Cancer Centre (AWRCC) branding and incorporates colours pulled from the AWRCC brand. New font styles were added to complement the youthful woven ribbon element of the AWRCC brand. This approach helped to promote both the Sunshine Week event as well as the Albury Wodonga Regional Cancer Centre itself.
The combination of colour, typestyle and imagery gave the Sunshine Week branding an emotional and compassionate connection with the community to become involved in the campaign, raise awareness and funds for the Albury Wodonga Regional Cancer Centre.
Pull Up Banners