Real Homes, Real People, Really New Branding.
Cavalier Homes has been an established brand in many markets across Australia for many years. However with home design trends evolving greatly over the past few years it was time to adapt the brand to suit the market.
Our challenge was to retain some of the equity in the existing brand, while moving enough away, to a territory that reflected modern design, open plan living and décor/styling trends.
With a new logo, colour palette, fonts and refreshed imagery the new collateral meets the objective, while not being a complete departure from the previous brand collateral.
Brand collateral and signage